Articles

Thoughts, Observations, and the Occasional Raised Eyebrow

This is a place for reflections — some light-hearted, some serious, all honest. It’s where we think out loud about data, technology, work, and the choices organisations make (sometimes well, sometimes less so). There will be observations drawn from real experience, moments of curiosity, and the occasional challenge to comfortable assumptions. Not everything here is a manifesto — but everything is written with care, clarity, and the belief that thinking well still matters.

Why Your Next AI Challenge Is Communication

AI is getting very good at giving the right answer. And that could be a problem. Organisations are investing heavily in AI‑powered personalisation. AI can analyse customer data, understand context, recognise patterns and draw on previous interactions to produce increasingly relevant responses. The promise is compelling: make every interaction more relevant, more efficient and more…

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Collaboration Platforms: Are We Creating a Communication Problem?

Enterprise chat platforms such as Microsoft Teams and Slack have transformed workplace communication. Yet alongside the clear technical benefits, organisations may be creating a new communication problem: constant interruption, fragmented attention, and unclear expectations about how these tools should be used. The issue is not the technology itself, but the absence of shared communication norms.…

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